posing after graduation
Hello Everyone
I have been away for a while from the blog to celebrate my graduation from North Carolina State University with a Masters in Communication. This photograph was clicked right after the ceremony at the University Bell Tower, was special. Meanwhile I have also moved across the country and set up home in Eagle Rock, Los Angeles.
Los Angeles has been warm and welcoming. While staying busy looking for the right job I am meeting lots of wonderful people through IABC-LA, where I am volunteering to organize regional events in Pasadena/ Burbank/ Glendale, I am looking forward to this exciting opportunity.
Recently I attended a PRSA-LA digital marketing workshop (as a member of the chapter), hosted in Edelman\’s conference room overlooking the mountains. The session chaired by Siobhan O\’Neil, Sr. Account Supervisor at Edelman and Heather McConnell, Digital Account Supervisor at Hill & Knowlton threw light on some newer things about digital marketing and PR.
While a lot of curiosity still lies around which social media tools to select and which to avoid for the client, it is evident that there cannot be standard list for the tools best suited for the business, client, strategy and publics. I want to share the following take away points from the hour-long session:
1. Digital Marketing is often expensive and it is wise to inform the client upfront so that expectations are stated accordingly.
2. Garnering a million fans on Facebook requires some paid advertising to complement good social media PR practices.
3. ‘Catch them were they are’, is the wisdom and the mantra. Facebook is where your publics are already available so connect with them there. The Facebook page needs to be built rich with resources and updated. Link it to your website but your audience may not care to click that extra link.
4. Search engine optimization, paid marketing, keyword categorization are areas to pursue if you are keen on digital marketing. Value Click Brands could be a resource to look at for understanding the Search Engine Marketing business.
Do share your feedback and suggestions as always. Will look forward to reading your comment.
Thanks 
Paromita
